Anagennisi is a family-run business that specialises in the retail and wholesale of spices, herbs, and organic products. Its name, which translates to "Regeneration" in English, embodies the essence of the shop's focus on natural products. By sourcing directly from the bounty of Greek nature, Anagennisi prioritises a connection with the earth and a commitment to providing high-quality, authentic goods.

The brand identity was designed to reflect the natural beauty and authenticity of their products and was applied to both print and digital media. The logo, featuring an olive tree, serves as a powerful symbol of both Greek nature and the concept of regeneration. The utilisation of the script font creates a welcoming and approachable feeling, but it also evokes a sense of warmth and familiarity, imparting a personal touch to the overall branding.