"The Transformation of Teamwork" campaign was a digital campaign focused on lead generation for CISCO's Webex Teams and Microsoft's Teams among SMEs and Enterprises. The campaign aimed to optimise remote working environments by promoting the benefits of these collaboration tools for business employees while highlighting the importance of collaboration and teamwork.
The campaign employed a range of deliverables, including an informative digital brochure, a dedicated landing page, HTML emails, and engaging social media posts. Sports imagery was thoughtfully incorporated as a metaphor, symbolising the unity and coordination required in both sports teams and business teams. By generating leads and showcasing the power of collaboration, the campaign aimed to empower organisations to enhance communication, productivity, and seamless collaboration in the remote work landscape.
